Talk was that certain executives were headed out, while others were to take on more prominent roles, which was first leaked this past weekend to the media. On Monday, a copy of an email from Microsoft acknowledged that the rumors of a shuffling of staff were true.
Tony Bates the former CEO at Skype will seek his next opportunity since he steps down as the Executive VP of Business Development at Microsoft. Current head of marketing Tami Reller will take time to pursue other interests that are outside Microsoft.
Both gained their current titles as part of former CEO Steven Ballmer’s restructuring in July of 2013 of the entire company. That plan already seems to have some cracks under the new reign of Nadella
Bates, born in Britain, was widely thought to be the leading candidate for the CEO at Microsoft, which Nadella eventually received. Although, Bates never said anything publically about wanting the position, it is likely he is leaving Microsoft to find an opportunity to climb the corporate ladder somewhere else.
Eric Rudder will take Bates’ place. Rudder currently is the head of Advanced Technology. However, in Nadella’s memo he said Rudder’s appointment is just temporary, while the company searches for a replacement that is full time.
Reller’s role will be taken by Chris Caposella, who has run the advertising at Microsoft alongside the marketing team of Reller.
Nadella said in his memo he wanted one person to handle the entire market efforts rather between two leaders. Therefore Caposella was given the title Chief Marketing Officer and executive VP.
However, the biggest change could be the promotion of Mark Penn to C-level status. Penn is a former pollster and senior advisor to U.S. President Clinton and Tony Blair the former Prime Minister of the UK.
Penn previously was the executive VP of strategy and advertising. Penn was promoted to Chief Strategy Officer. His skills of deciphering statistical analysis will be used to drive a broader strategic direction for Microsoft.