Smartphones Come Before Chocolate or Alcohol

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A new Bank of America study has revealed that users of mobile phones would rather stop eating chocolate or drinking alcohol than give up their mobile devices.

This study also has found that nearly half, over 47%, of consumers in the U.S. admit they would not be able to last one day without their mobile phone. Many also consider their smartphones more important than television and coffee – long time daily staples in American culture.

The report from BOA studies consumer trends in mobility and was based upon surveys over the phone of more than 1,000 users of smartphones who have accounts at Bank of America, which is not that big of a cross section of Americana.

The survey included target markets such as California, Texas, Florida, New York, Chicago, Boston and Atlanta.

One analyst said that mobile phone succeeded in changing the way people live their daily lives, which he said extends to their finances.

BOA has have 15 million active users of mobile banking who access bank accounts on their mobile devices monthly at the rate of 165 million times.

More and more, consumers use mobile banking apps for sophisticated transactions like a mobile check deposit.

According to this study, close to 6 out of 10 of those who were surveyed has performed a mobile check deposit and another 4 in 10 use it often.

The mobile check deposit, said a BOA representative, has become a popular digital service offered by the bank.

The bank said customers like the convenience of depositing anywhere and anytime with over 170 thousand checks on average deposited each day through mobile devices.

Amongst other findings from the survey was that mobile connectivity was critical. The smartphone of today is just below personal hygiene and Internet when ranked by importance in the daily lives of people.

Ninety-one percent of those who responded described their mobile phone as very important, as important as their vehicle and as deodorant. They also said it was significantly more important to them than their television and their coffee.

Younger users of smartphones are more adamant over their smartphones. They rank them as more important than their toothbrushes and deodorant.

When asked would could the give to be able to retain to using their mobile phone, 79% said chocolate or alcohol.

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