Bacardi is the bestselling brand of rum in the world and the largest family owned liquor brand in the world.
However, most know Bacardi for its rums that are base level, the kind most like to pour in a blender when making a frozen drink or mixing with Coca-Cola to have a Cuba Libre.
However, today run aficionados are more and more embracing the sipping rums. Those types of rum that are made to stand on their own, or over the rocks, like a fine bourbon or Scotch.
In fact, super-premium rum sales, that is those that are the most expensive, increased 5.4% in 2013. In contrast, rum sales for value prices brands fell by 2.8% during the same period.
That is why Bacardi has unveiled its new Facundo collection, which comes for Saturday’s National Rum Day. This is a set of four sipping rums, which takes its name from the founder of Bacardi, Facundo Bacardi. He began his distillery over 150 years ago.
The rums in keeping with their names come from the family’s hidden stash. It is the first time, says David Cid the brand master for Bacardi that the company has tapped into the reserves of the private Bacardi collection. These particular rums, said Cid, have never been tasted outside the family.
The Facundo rums are sourced out of the Bahamas, each with their individual characteristics, which means variations exist in how each is blended then aged. This is a way to show a different range of experiences, for the people who love rum, added Cid.
This is much the same way that producers of single-malt Scotch offer their range of expressions.
The rums, said experts, are of high quality. NEO is intriguing as it looks like it is a light rum, but it actually contains heft with sweetness.
Paraiso is the most refined, rich and serious of the collection. It is a blend of rums that are 23-years old and has Cognac-type appeal.